Building the future of enterprise software, SAP.iO Venture Studio
Small, entrepreneurial teams inside SAP are empowered to turn innovative ideas into profitable businesses. Corporate venturing allows the combination of an entrepreneurial approach with the unique strengths of one of the market leaders in enterprise software applications.
Go-To-Market & Growth Marketing
Leading the Go-to-Market and Growth of SAPs new ventures & technologies, I was responsible for developing the sales and marketing infrastructure to take our exciting new products to market with SAP. In this role I:
Established the foundational marketing automation, field enablement, demand-generation and sales methodologies for our portfolio companies – Supporting a 300% increase YoY of customers in FY2020.
I held positions on Advisory Boards for incubated ventures in the SAP.iO Venture Studio
I established the customer office for the Chief Innovation Officer, orchestrating strategic customer sponsorship, executive customer meetings, and the programmatic execution of high-visibility, strategic customer initiatives.