Marketing @ SAP: Servicing a >$20b/year business.

Scaling transformational customer experiences, driving demand at immense scale, bringing the gap between customers and SAP.

Head of Strategic Programs, Office of the CMO

SAPs continued leadership depends on re-thinking the marketing organization of the future. I was responsible for driving a transformational agenda, helping SAP Marketing to scale new capabilities in digital, insight-driven marketing, sales alignment, content, advocacy and brand. In this role:

  • I orchestrated a global team of more than 30 leaders across SAPs Marketing Organization, overseeing the program offices delivery of strategic change across Brand, Digital, Operations, Portfolio and Demand Management.

  • I delivered the operating model for the initiative, providing leadership with the strategic roadmap to deliver on our transformational agenda.

Director: Integrated Digital, Asia Pacific Japan

  • Driving pipeline, revenue and customer engagement across digital channels, I led engagement across Market Unit, regional and global sales, product and marketing teams including our agency partners. 

  •  I led brand-building and demand-generation marketing across channels, driving the generation and acceleration of more than $100m in deal pipeline, overseeing teams in Australia, Japan, South-east Asia and India. 

  • I led the partnership with SAP sales teams, marketing and agency partners, overseeing the relationship, planning and executions comprising more than $5m of marketing investment.

Senior Manager, Applications & Industries Marketing

Reporting to the CMO (Australia & New Zealand), I led all product marketing, demand-generation and brand executions in support of SAP’s Applications Portfolio and Strategic Industries. In this role:

  • I led the market launch of SAPs most important new product launch in more than 20 years, SAPonHANA (now SAP S/4HANA), generating more than 200m in pipeline.

  • I introduced an integrated marketing approach that drove unprecedented ROMI, which supported the market-unit annual growth rate of over 18% YoY